Which of the following describes an application of the RACE framework?

The RACE framework stands for Reach, Act, Convert, and Engage, and it is specifically designed to help marketers plan, manage, and optimize their engagement efforts throughout the customer journey. The application described in the correct choice revolves around a software company launching a new product using targeted social media ads. This activity aligns perfectly with the RACE framework as it focuses on reaching the target audience through effective digital marketing strategies (Reach), prompting actions such as clicks and engagements with the ads (Act), aiming to convert potential customers into purchasers (Convert), and ensuring that customers remain connected and engaged with the brand post-purchase (Engage).

In contrast, the other options involve improvements or offerings that may not utilize structured marketing methodologies like the RACE framework. For instance, enhancing room services, redesigning a menu, or upgrading gym equipment, while valuable for customer satisfaction and operational excellence, do not directly encompass the marketing-specific processes and strategies outlined in the RACE framework. They represent more of an operational focus rather than a comprehensive marketing application. Therefore, the software company using targeted social media ads effectively exemplifies how to leverage the RACE framework in a marketing context.