Which of the following best describes conversational marketing?

Conversational marketing is best described as engaging prospects through one-to-one real-time conversations. This approach focuses on building relationships by facilitating direct interactions between brands and consumers, often through various communication platforms like chatbots, messaging apps, or social media. By having real-time conversations, businesses can address questions, provide personalized recommendations, and foster a more engaging experience for potential customers, ultimately building trust and loyalty.

This method contrasts with static advertising, which lacks interactive engagement and is simply about informing consumers without the opportunity for dialogue. Similarly, conducting surveys primarily aims to gather data rather than engaging in two-way communication. Bulk emails represent a more one-sided form of marketing without the immediacy and personalization that characterizes conversational marketing. Thus, the emphasis on direct interaction in option B aligns perfectly with the core principles of conversational marketing.