Which activity is specifically associated with telemarketing?

Telemarketing is defined as the practice of contacting customers directly over the phone to promote products or services. This approach allows companies to engage with potential customers, provide information, answer questions in real time, and create a personal connection that can enhance the chances of making a sale.

The activity associated specifically with telemarketing involves reaching out to individuals via phone calls, allowing for direct conversation and immediate feedback, which is a key characteristic of this marketing strategy. In contrast, other activities mentioned, such as sending promotional emails, conducting face-to-face presentations, or hosting online webinars, involve different methods of communication and marketing that do not fall under the telemarketing umbrella. These methods serve distinct purposes and use varying channels to reach and engage customers.