What is a discount?

A discount is fundamentally understood as a temporary price reduction designed to stimulate sales. This approach encourages consumers to make a purchase by lowering the cost, making products or services more attractive and accessible. The objective of discounts is typically to increase sales volume, clear inventory, or attract customers who may be hesitant to buy at the original price.

Discounts can take various forms, such as a percentage off the original price, a buy-one-get-one offer, or seasonal sales. The effectiveness of discounts lies in their ability to create a sense of urgency, prompting customers to take advantage of the offer before it expires. In essence, by temporarily reducing prices, businesses can drive sales and enhance customer engagement.