What does the Loyalty Ladder model measure?

The Loyalty Ladder model is designed specifically to assess customer loyalty and engagement levels. It visualizes the progression of customers from casual purchasers to highly engaged advocates, emphasizing the importance of building strong relationships with customers over time. Each rung of the ladder represents a different level of loyalty, allowing businesses to strategically implement tactics that foster deeper connections and increase customer engagement. By understanding how customers move through these levels, businesses can tailor their marketing efforts to enhance loyalty, ultimately leading to greater retention and advocacy among their customer base.

In contrast, other options focus on different metrics, such as profitability, market share, or employee satisfaction, which are not the focus of the Loyalty Ladder model. The primary purpose of this model is to analyze and improve customer loyalty, making option B the most accurate choice.